Competition in Business – Importance
Competition refers to the rivalry between businesses operating in the same market or industry. In a competitive market, companies strive
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marketing
100 Terms Every Entrepreneur Should Know !
There is a great page on this site, where you can find a short description of many important business terms,
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John Wanamaker’s Life Story – father of modern advertising – Legends
John Wanamaker (July 11, 1838 – December 12, 1922) was an American merchant and religious, civic and political figure, who
Read MoreCustomer Profile Meaning / Definition
Whether you know it or not, you have been the subject of a customer profile, especially if you are a
Read MoreBuild it and They Will Come – NOT TRUE
Origin of this quote:This taken out of context line was spoken by Ray Kinsella, a fictional character played by Kevin Costner,
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Customer Acquisition Cost – CAC marketing definition
Customer Acquisition Cost, abbreviated as CAC, simply tells you how much you are spending to acquire new customers. CAC is
Read MoreBrands are for companies like reputations for people – Jeff Bezos
The quote came in the context: It is very important for anybody who’s going to start a company or market
Read MoreCapturing attention is too scarce commodity – Jeff Bezos
capturing attention attention is too scarce commodity of the late 20th century … Jeff Bezos 90’s interview. Capturing attention is
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