Sales Development Representative (SDR) – Definition

A Sales Development Representative (SDR) is a professional in sales who specializes in creating new business opportunities for their company. The SDR’s job involves identifying and qualifying prospective clients, initiating contact through phone, email, or social media, and scheduling appointments or demos for the sales team.

SDRs usually serve as the first point of contact for potential customers and require skills such as communication, customer service, and product knowledge. They may work closely with the marketing team to develop targeted outreach campaigns and use various tools to analyze their sales efforts.

The main objective of an SDR is to establish relationships with potential customers and boost sales for their organization. They operate in various industries such as healthcare, finance, and technology, and their job titles may differ depending on the organization. Other common titles for SDRs are Business Development Representative (BDR) or Sales Prospecting Representative.