Passion, creativity, and resilience are the most crucial skills in business. If you’ve got those, you’re ready to embark on the journey -Jo Malone

The other day, i made a youtube video to talk about persistence (check it at the end of the article). I was also enumerating some qualities that an´entrepreneur should have. Now i remembered that this quote was specifically spot on.

This is a quote by Jo Malone, the creator of a perfume brand.

Passion, creativity, and resilience are the most crucial skills in business. If you’ve got those, you’re ready to embark on the journey

-Jo Malone

Thus this quote pretty much sums up what is needed to be an entrepreneur.

These qualities have been mentioned over and over by many successful entrepreneurs and business people, thus there’s no doubt these are a pre-requirement for success.

The quote goes a step further, advising any one who wishes to launch a business to have these qualities/skills first. “If you got those”, meaning if you don’t, maybe don’t launch a business better.

Passion: Without passion you will give up or get bored or even worse “have a bad service/product”.
Creativity: You will need it to find solutions to problems or even find way to increase your reach/market, etc..
Resilience: Perseverance, is needed otherwise you will give up once you encounter problems.

These are hands down the top 3 qualities required to launch any business.
Passion will be relative to the subject, you might be passionate about something but not something else, thus only launch a business in what you are passionate about.
Creativity might be purchased through consultants or smart employees.
Resilience, you either have it or not, only time will tell.